The digital space is filled with content in different forms. Written, audio, video and now very short videos. This evolution of content depicts one thing and it is also driven by the same- Attention span of the user/consumer.
Naturally, the attention span is influenced by many factors like availability of time, workload, boredom, etc and it in no way points to the fact that we are getting dumber by the year. It’s just that people go by a strategy called “quick fix”. So whatever it is that you are searching for, say a recipe, answer to a general knowledge question, news or a beauty hack, we want the smallest, easiest solution to it and as soon as possible.
“How to bake a cake”
The answer to this query can be a blog post which will tell you the difference between a“baking soda and baking powder in addition to the entire recipe which will be a 3 min read. Or a 15 min long video that will walk you step by step, Or it could be a 30-sec reel at the end of which you might think that you can be a professional baker because of the sheer ease shown in it. While the actual time for baking a cake is one hour excluding preparation time.
Here are a few statistics to contradict the above corollaries. Research suggests that the average time a user spends on consuming various kinds of content is as follows:
5 mins - watching a video
3 min - reading an article
30 mins - listening to a podcast.
Why do people listen to podcasts?
Didn’t we speak of reducing attention spans? Why people listen to podcasts for longer periods is because of the sheer ease of the medium that lets you multitask. So you could be tending to a baby, travelling, or cooking and you can still make use of that time to learn something productive, motivational or entertaining.
One would like listening to songs and they are definitely more entertaining but then having to choose, listen and change a song every 3 mins is a hassle in itself. It puts a brake on the work that you intend to do. Sure you can make a playlist and listen to the same ones over and over again. Podcasts on the other hand are these highly curated types of content that provide tons of value. If you are a cricket lover and can consume anything related to the topic then 22 yarns with Gaurav Kapoor will be a tasteful experience for you.
2. Something for all taste buds
So if you are a Malayali who loves your culture and traditions then simply Malayali podcast will give you 2 takes on everything that life throws at us from a yin and yang perspective, straight from a Malayali. Be it regional languages like Urdu, Hindi, Marathi or the commonest spoken language- English, there is a podcast in every language and niche.
3. Increase your productivity
Multitasking is an evolutionary thing we humans have mastered over the years. Though our brain is built for more, this form of advanced learning is new for the brain. If you are struggling with issues on career and wonder what to start and when to join? Then The Ranveer show is sure to be the ice breaker for you. Where the host interviews famous and successful CEOs from the industry who spill the beans on how they started, what difficulties they faced and how they are keeping it all running.
4. Getting credible information from research-backed sources to your problems on health and parenting.
Parenting is the easiest thing to have an opinion about but the hardest thing to do. There are so many things a new mom is confused about while struggling with her pregnancy blues. Like is my child growing well or am I suffering from PPD? Or for a veteran, seasoned mother, things like how to get my teen to listen? Or how can I raise happy children? Doctor Mommy Speaks Podcast is your one-stop destination when it comes to all your parenting problems.
Through guest interviews, with experts like gynaecologists, Endocrinologists, paediatricians, gastroenterologists, nutritional therapists, Behavioural experts, I bring valued information on your every day’s health queries and concerns straight from the experts in each field. Doctor mommy speaks podcast is ranked 11th in the top parenting podcasts of 2020 worldwide. It is heard in over 38+ countries and is frequently seen in top 25 parenting podcasts on Apple Itunes charts under the kids and family category.
5. Its the next big thing.
You must have noticed how all the youngsters have their own curated selection of podcasts they love binging on. Research suggests that on an average 1 in every 5 persons listens to a podcast. What are you waiting for, ready to try something new and great?
6. For marketing your brand
If you are selling a product, service, or course you need to listen to podcasts in your niche. This will have multiple benefits number one being, you get to learn the market best practices, next, you will know how to promote your brand, service or product without sounding too salesy. Podcasting is one of a kind advertisement of your products/ services that can fetch you dedicated consumers that believe in your product.
Here are a few more recommendations of the world no. 1 podcasts that are great to start with.
Where to listen to podcasts?
If you are one of those who don’t like to try new things or podcasting is simply overwhelming, or you are set in your own ways (listening to songs, reading news or scrolling on Instagram) let me tell you, it’s ok to try new things. Do you want a take on current news? Love politics? Cricket? Like listening to stories? Need help to parent from fellow moms or experts? Need career guidance? Suffering from a mental health illness? Need motivation Have serious health queries that you are shy to address yourself let alone share them with someone, then head to a podcast platform and you are sure to get one podcast on each of these categories. Who knows you can find something you never knew existed? Go ahead, explore the waters, there is tons of contents to be consumed. Time is the most precious commodity and spending it wisely is the best advice that has helped me greatly. You can listen to podcasts on Spotify, Apple Itunes, Stitcher, Jio Saavn, Gaana.com, TuneIn And more. Find links for the same below.