The digital space is filled with content in different forms. Written, audio, video and now very short videos. This evolution of content depicts one thing and it is also driven by the same- Attention span of the user/consumer.
Naturally, the attention span is influenced by many factors like availability of time, workload, boredom, etc and it in no way points to the fact that we are getting dumber by the year. It’s just that people go by a strategy called “quick fix”. So whatever it is that you are searching for, say a recipe, answer to a general knowledge question, news or a beauty hack, we want the smallest, easiest solution to it and as soon as possible.
“How to bake a cake”
The answer to this query can be a blog post which will tell you the difference between a“baking soda and baking powder in addition to the entire recipe which will be a 3 min read. Or a 15 min long video that will walk you step by step, Or it could be a 30-sec reel at the end of which you might think that you can be a professional baker because of the sheer ease shown in it. While the actual time for baking a cake is one hour excluding preparation time.
Here are a few statistics to contradict the above corollaries. Research suggests that the average time a user spends on consuming various kinds of content is as follows:
5 mins - watching a video
3 min - reading an article
30 mins - listening to a podcast.
Why do people listen to podcasts?
Didn’t we speak of reducing attention spans? Why people listen to podcasts for longer periods is because of the sheer ease of the medium that lets you multitask. So you could be tending to a baby, travelling, or cooking and you can still make use of that time to learn something productive, motivational or entertaining.
1. Hasslefree
One would like listening to songs and they are definitely more entertaining but then having to choose, listen and change a song every 3 mins is a hassle in itself. It puts a brake on the work that you intend to do. Sure you can make a playlist and listen to the same ones over and over again. Podcasts on the other hand are these highly curated types of content that provide tons of value. If you are a cricket lover and can consume anything related to the topic then 22 yarns with Gaurav Kapoor will be a tasteful experience for you.
2. Something for all taste buds
So if you are a Malayali who loves your culture and traditions then simply Malayali podcast will give you 2 takes on everything that life throws at us from a yin and yang perspective, straight from a Malayali. Be it regional languages like Urdu, Hindi, Marathi or the commonest spoken language- English, there is a podcast in every language and niche.
3. Increase your productivity
Multitasking is an evolutionary thing we humans have mastered over the years. Though our brain is built for more, this form of advanced learning is new for the brain. If you are struggling with issues on career and wonder what to start and when to join? Then The Ranveer show is sure to be the ice breaker for you. Where the host interviews famous and successful CEOs from the industry who spill the beans on how they started, what difficulties they faced and how they are keeping it all running.
4. Getting credible information from research-backed sources to your problems on health and parenting.
Parenting is the easiest thing to have an opinion about but the hardest thing to do. There are so many things a new mom is confused about while struggling with her pregnancy blues. Like is my child growing well or am I suffering from PPD? Or for a veteran, seasoned mother, things like how to get my teen to listen? Or how can I raise happy children? Doctor Mommy Speaks Podcast is your one-stop destination when it comes to all your parenting problems.
Through guest interviews, with experts like gynaecologists, Endocrinologists, paediatricians, gastroenterologists, nutritional therapists, Behavioural experts, I bring valued information on your every day’s health queries and concerns straight from the experts in each field. Doctor mommy speaks podcast is ranked 11th in the top parenting podcasts of 2020 worldwide. It is heard in over 38+ countries and is frequently seen in top 25 parenting podcasts on Apple Itunes charts under the kids and family category.
5. Its the next big thing.
You must have noticed how all the youngsters have their own curated selection of podcasts they love binging on. Research suggests that on an average 1 in every 5 persons listens to a podcast. What are you waiting for, ready to try something new and great?
6. For marketing your brand
If you are selling a product, service, or course you need to listen to podcasts in your niche. This will have multiple benefits number one being, you get to learn the market best practices, next, you will know how to promote your brand, service or product without sounding too salesy. Podcasting is one of a kind advertisement of your products/ services that can fetch you dedicated consumers that believe in your product.
Here are a few more recommendations of the world no. 1 podcasts that are great to start with.
The Joe Rogan Experience
The Garyvee Audio experience
This American Life
On Purpose With Jay Shetty
Where to listen to podcasts?
If you are one of those who don’t like to try new things or podcasting is simply overwhelming, or you are set in your own ways (listening to songs, reading news or scrolling on Instagram) let me tell you, it’s ok to try new things. Do you want a take on current news? Love politics? Cricket? Like listening to stories? Need help to parent from fellow moms or experts? Need career guidance? Suffering from a mental health illness? Need motivation Have serious health queries that you are shy to address yourself let alone share them with someone, then head to a podcast platform and you are sure to get one podcast on each of these categories. Who knows you can find something you never knew existed? Go ahead, explore the waters, there is tons of contents to be consumed. Time is the most precious commodity and spending it wisely is the best advice that has helped me greatly. You can listen to podcasts on Spotify, Apple Itunes, Stitcher, Jio Saavn, Gaana.com, TuneIn And more. Find links for the same below.
Here are a few platforms that are great for starting out. You can subscribe to my podcast from any of these apps or an app of your choice.
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Yes podcasting is latest trend and one of the best way to consume information while doing other things. You had shared really wonderful list of podcasts . Few are familiar names in it and few are new. Will check out our suggestions. Yes..your podcasts are super informative. You are doing great job as podcaster and always share useful information for your listeners.
Thank you so much dr. Surbhi. You’re a sweetheart ❤️
Those statistics were quite cool. And your point on listening to podcasts being hassle free is so accurate!
I know. I guess its time for you to Start listening to Podcasts now😋.
I seriously had no much idea podcast but after reading got complete information thank you for sharing informative post..
Loved your statistics and how you’ve reasearched so much in detail about how podcasts are the next best thing… I’ve not adjusted myself to podcasts yet but would love to hear what Jay Shetty has to say
I am listening to podcasts since 2016 and have been podcasting since 2018.These are great reasons to listen to podcasts .But one has to choose the right kind to listen to .
Absolutely or else you can turned off really soon without having enjoyed the true essence of it
Thanks for the post. I have been meaning to explore this Avenue as well. And your post was not only some good information, it was also a nudge in that direction!
Podcasts are the current big thing in marketing and blogosphere as such. Being a part of a fee has been a great experience for me. As you said, they are hassle free, provide research based info and has gained the due recognition over time.
Couldn’t have put it in a better way
I personally find podcasts a really cool option now when it comes to consuming content. I wish I knew about any parenting podcast when I was a new mother, it would have made a huge difference then. Thanks for sharing these recommendations, will check these out.
True. The right resource at the right time makes all the difference.
You know, last week I was listening podcast from a co blogger and realised that yes, it’s great to listen and so convenient for me to listen doing my other household chores.
Oh that’s great then do listen to my Podcast too
Podcasting is the new in thing. I got an opportunity to be on a podcast of a parenting channel and had 3 shows recorded and it was a wonderful experience for me.
Oh thats great. Would love to listen. Do dm me the links on @doctormommyspeaks. I am all eats when it comes to parenting.
I have recently started to listen podcasts and I can relate with what you said. You have suggested some great ones. Thanks for recommendation.
Glad you liked em Priyanka
Frankly I have never listened to podcast before. But now that I know what are the good ones and what is the importance of listening to podcasts, I woukd surely tune in to.
Start with the Ranveer show you’ll love it and then there’s always Doctor Mommy Speaks podcast!!!
Podcasts are ruling the content form and we are also trying our hands on it. Rahat, this post has boosted our motivation to work towards it. And congratulations for reaching so many listeners world wide.
Oh that’s great you guys. Looking forward to listening your content.